# Privacy Policy
**Roofing Leads Direct**
*Operated by AB&TS, S.A. de C.V.*
**Effective Date:** [INSERT DATE]
**Last Updated:** [INSERT DATE]
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> **NOTE FOR REVIEW (remove before publishing):** This document is a template that must be reviewed by a qualified attorney before publication. Items in [BRACKETS] must be filled in or confirmed. This template addresses TCPA, CCPA, and 10DLC carrier requirements at a baseline level but is not legal advice.
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## 1. Introduction
Roofing Leads Direct (“**RLD**“, “**we**“, “**us**“, or “**our**“), a brand operated by **AB&TS, S.A. de C.V.**, a corporation organized under the laws of Mexico (RFC: ABT150407C58), provides a business-to-business (B2B) lead-generation service to licensed roofing contractors operating in the United States.
This Privacy Policy describes how we collect, use, disclose, and protect personal information in connection with our website [https://myroofingleadsdirect.com](https://myroofingleadsdirect.com) (the “**Site**“) and the services we provide (collectively, the “**Service**“).
By accessing or using the Service, you consent to the practices described in this Privacy Policy. If you do not agree, please do not use the Service.
## 2. Scope
This Privacy Policy applies to:
– **Roofing contractors** who subscribe to our Service to receive leads (“**Clients**“);
– **Homeowners and property owners** who submit project inquiries through our Site or third-party lead-collection partners (“**Leads**“);
– **Visitors** to our Site.
## 3. Information We Collect
### 3.1 Information We Collect From Clients (Roofing Contractors)
When a roofing contractor signs up for our Service, we collect:
– Business name and DBA;
– Owner or authorized representative’s full name;
– Business mailing address;
– Business phone number(s) and mobile number(s) for SMS notifications;
– Business email address;
– Service area (ZIP codes, cities, states);
– Type of services offered (e.g., roof replacement, repair, inspection);
– Contractor license number and other professional credentials;
– Payment information (processed by our third-party payment processor; we do not store full card numbers);
– Communications preferences and opt-in records.
### 3.2 Information We Collect From Leads (Homeowners and Property Owners)
When a homeowner submits an inquiry through our Site or a partner site, we may collect:
– Full name;
– Mailing or property address;
– Phone number;
– Email address;
– Project details (type of roofing work, scope, urgency, budget range);
– Property type and approximate size;
– Photos or descriptions of damage (if voluntarily provided);
– IP address and timestamp of submission.
### 3.3 Information We Collect Automatically
When you visit our Site, we may automatically collect:
– IP address;
– Browser type and version;
– Operating system;
– Pages visited and time spent;
– Referring URL;
– Device identifiers;
– Cookies and similar tracking technologies (see Section 11).
## 4. How We Use Information
We use the information we collect to:
– Provide, operate, and maintain the Service;
– Match Leads with appropriate Clients based on geography, service type, and other criteria;
– Deliver leads to Clients via email, SMS, and/or other channels they have authorized;
– Process payments and manage Client subscriptions;
– Communicate with Clients about service updates, billing, and support;
– Verify Client eligibility and prevent fraud;
– Comply with legal obligations and enforce our Terms;
– Improve and analyze the Service;
– Send transactional notifications (such as new lead alerts via SMS) to Clients who have opted in.
## 5. SMS Messaging Program
### 5.1 Program Description
RLD operates an SMS notification program (“**SMS Program**“) for Clients who have opted in. The SMS Program sends transactional notifications such as new lead deliveries, lead status updates, and account-related alerts.
### 5.2 Consent
By providing your mobile number to RLD and explicitly opting in (during onboarding, by signing the service agreement, or via verbal authorization captured in our records), you consent to receive SMS messages from RLD. **Consent to receive SMS notifications is not a condition of any purchase.**
### 5.3 Message Frequency and Charges
Message frequency varies based on lead delivery rates (typically 1–10 messages per week per Client). **Message and data rates may apply** depending on your carrier plan.
### 5.4 Opt-Out
You may opt out at any time by replying **STOP** to any SMS message from RLD. After opting out, you will receive a final confirmation message and no further SMS messages will be sent to your number. You may opt back in by replying **START**.
### 5.5 Help
For help, reply **HELP** to any SMS message or contact us at [support@myroofingleadsdirect.com] or [SUPPORT PHONE].
### 5.6 Carrier Disclaimer
Carriers (AT&T, Verizon, T-Mobile, and others) are not liable for delayed or undelivered messages.
### 5.7 Data Sharing for SMS
We do not sell, rent, or share mobile numbers or SMS opt-in data with third parties for marketing purposes. Mobile numbers are shared only with our messaging service provider (Telnyx) for the sole purpose of delivering messages on our behalf.
## 6. How We Share Information
### 6.1 With Clients (Roofing Contractors)
Lead information (homeowner name, contact information, project details) is shared with the Client(s) to whom the lead is delivered. By submitting an inquiry through our Site, Leads understand that their information will be shared with one or more roofing contractors for the purpose of fulfilling their inquiry.
### 6.2 With Service Providers
We share information with third-party service providers who perform services on our behalf, such as:
– Hosting and cloud infrastructure providers (servers located in the United States);
– Payment processors;
– SMS and email delivery providers (e.g., Telnyx);
– Analytics and customer support tools.
These providers are bound by confidentiality obligations and may only use the information to perform services for us.
### 6.3 Legal and Compliance
We may disclose information when required by law, subpoena, court order, or to:
– Enforce our Terms and Conditions;
– Protect the rights, property, or safety of RLD, our Clients, our Leads, or others;
– Investigate fraud or security incidents;
– Comply with regulatory or governmental requests.
### 6.4 Business Transfers
If RLD or AB&TS, S.A. de C.V. is involved in a merger, acquisition, asset sale, or similar transaction, your information may be transferred as part of that transaction. We will notify you of any change in ownership or material change in how your information is used.
### 6.5 No Sale of Personal Information
We do not sell personal information for monetary consideration. Lead information is shared with Clients as part of fulfilling the lead inquiry, which may constitute a “sale” or “sharing” under certain state laws (see Section 9).
## 7. Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction. These include:
– Data encryption in transit (TLS) and at rest;
– Access controls and authentication;
– Regular security reviews;
– Service provider due diligence.
However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.
## 8. Data Retention
We retain personal information for as long as necessary to provide the Service, comply with legal obligations, resolve disputes, and enforce our agreements. Specifically:
– **Client account data:** retained for the duration of the subscription plus [INSERT NUMBER] years after termination for tax, legal, and audit purposes;
– **Lead data:** retained for up to [INSERT NUMBER] years after delivery to enable Client follow-up and dispute resolution;
– **SMS opt-in records:** retained for at least 4 years to comply with TCPA and carrier requirements;
– **Website analytics:** typically retained for [INSERT NUMBER] months.
You may request deletion of your information as described in Section 9.
## 9. Your Privacy Rights
### 9.1 General Rights
Depending on your location, you may have the right to:
– Access the personal information we hold about you;
– Request correction of inaccurate information;
– Request deletion of your information;
– Opt out of certain types of processing;
– Withdraw consent;
– Receive a copy of your information in a portable format.
To exercise these rights, contact us at [privacy@myroofingleadsdirect.com].
### 9.2 California Residents (CCPA / CPRA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), including:
– **Right to know** what personal information we collect, use, disclose, and sell or share;
– **Right to delete** personal information we have collected from you;
– **Right to correct** inaccurate personal information;
– **Right to opt out** of the sale or sharing of personal information;
– **Right to limit** the use of sensitive personal information;
– **Right to non-discrimination** for exercising your CCPA rights.
To submit a CCPA request, email [privacy@myroofingleadsdirect.com] with the subject line “CCPA Request” and provide enough information for us to verify your identity. We will respond within 45 days as required by law.
You may also designate an authorized agent to submit requests on your behalf.
### 9.3 Other State Privacy Laws
Residents of other U.S. states with comprehensive privacy laws (including but not limited to Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, and others) may have similar rights. Contact us at [privacy@myroofingleadsdirect.com] to exercise any applicable rights.
## 10. Children’s Privacy
The Service is not directed to children under the age of 18, and we do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately at [privacy@myroofingleadsdirect.com] and we will delete it.
## 11. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to operate the Site, analyze traffic, and improve user experience. Categories of cookies we may use:
– **Essential cookies:** required for basic Site functionality;
– **Analytics cookies:** to understand how visitors use the Site (e.g., Google Analytics);
– **Functional cookies:** to remember preferences.
You can control cookies through your browser settings. Disabling cookies may limit some Site functionality.
We honor “Do Not Track” signals where required by law.
## 12. Third-Party Links
Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before providing any information.
## 13. International Data Transfers
Although AB&TS, S.A. de C.V. is incorporated in Mexico, our Service infrastructure and data are hosted in the United States. If you access the Service from outside the United States, your information will be transferred to and processed in the United States. By using the Service, you consent to this transfer.
## 14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The “Last Updated” date at the top reflects the most recent change. Material changes will be communicated via email (for active Clients) or a prominent notice on the Site at least [INSERT NUMBER] days before they take effect. Your continued use of the Service after the effective date constitutes acceptance of the updated Privacy Policy.
## 15. Contact Us
For questions, concerns, or to exercise any rights under this Privacy Policy, contact us at:
**Roofing Leads Direct** (AB&TS, S.A. de C.V.)
**Email:** [privacy@myroofingleadsdirect.com]
**General Support:** [support@myroofingleadsdirect.com]
**Mailing Address:** [INSERT BUSINESS MAILING ADDRESS]
**Phone:** [INSERT SUPPORT PHONE]
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*© [YEAR] AB&TS, S.A. de C.V. All rights reserved.*